The streaming landscape is in flux. Viewership is increasing - and streaming now accounts for 52% of consumers’ total TV time on Samsung devices. As the TV market continues to diversify, consumers are looking beyond the traditional subscription-based platforms and ad-funded services are rising to prominence.

Using a powerful combination of first and third party insights, Samsung Ads has created a report breaking down streaming habits amongst European consumers.

"Decoding the Streaming Landscape" provides insight into current on-demand viewership trends and how advertisers can effectively leverage Samsung TV Plus to reach streamers. 

Download Samsung Ads’ brand new white paper to learn about:

•    Streaming trends on Samsung Smart TVs 

•    On demand viewership year-on-year across AVOD, BVOD, SVOD and FAST platforms

•    Consumer attitudes towards advertising in streaming environments 

•    Insights into Samsung TV Plus, Samsung’s free ad-supported streaming service

•    And more!

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